Managed Print Services, Service and Support

The Link Between Print Quality and Customer Perception

March 13, 2024
The Link Between Print Quality And Customer Perception The Link Between Print Quality And Customer Perception

Skeptics often question if the perceivable difference in print quality can impact on customer perception. Let’s explore how print quality, influenced by factors like device quality, paper thickness, and the type of print material (toner vs. ink and paper quality), plays a crucial role in shaping your brand image and why expertise in managing these factors is essential.

ManagedPrint is passionate about print and print quality and we wanted to talk candidly about what makes a difference when it comes to quality print and how that can affect your brand's perception.

The Noticeable Difference in Print Quality

Professional Devices vs. Inexpensive Devices: It's a common misconception that the average person can't tell the difference between materials printed on professional devices versus cheaper ones. However, professional printers render colors more accurately, produce sharper images, and ensure consistency across prints – aspects keenly perceived, even if subconsciously, by customers.

The Role of Paper Thickness

Quality Perception: Thicker paper is often associated with luxury and professionalism. It can make your printed materials feel more substantial and valuable, enhancing the customer's perception of quality. Marketing experts even have shown there are conversion differences based on the thickness of paper used in print advertising.

Mechanical Challenges: On the flip side, thicker paper can lead to more frequent jams or mechanical issues in printers not equipped to handle it. This is where the expertise of ManagedPrint services becomes invaluable. With a deep understanding of printer capabilities and suitable paper types, ManagedPrint ensures that you reap the benefits of thicker paper without the mechanical drawbacks.

Toner vs. Ink: The Quality Debate

Toner (Laser Printers): Toner-based printers are known for their precision, producing crisp text and vibrant, consistent colors. They are also more reliable for large-volume printing and don’t smudge, offering a professional finish.

Ink (Inkjet Printers): While inkjet printers are excellent for high-detail color printing and gradients, they can be less consistent and more prone to smudging. However, advancements in inkjet technology and high-quality inks have significantly improved their performance and durability.

ManagedPrint: Navigating Quality for Perceptual Excellence

ManagedPrint understands that each component of the printing process – from the device and paper thickness to the choice between toner and ink – contributes to the final product's quality. Our expertise lies in customizing these components to align with your brand's standards and the message you wish to convey to your customers.

By choosing ManagedPrint, you are not just opting for a print service; you are choosing a partner dedicated to enhancing your brand's perception through superior print quality. We ensure that your printed materials reflect the excellence your brand stands for, influencing customer perception positively.

In a competitive market, the quality of your printed materials can significantly influence customer perception and, consequently, your brand's success. While the nuances of print quality – from device selection to paper thickness and the toner vs. ink debate – can be complex, partnering with ManagedPrint simplifies this complexity. 

With our expertise, you can ensure that every brochure, business card, or promotional material you distribute resonates with quality and professionalism.

Choose ManagedPrint. Elevate your brand. Influence perception. Achieve excellence.